When we started brainstorming this business, we took into consideration the desires of the “average” human being. This person wants comfortable clothing, some semblance of style and fashion, and an approachable price point. This person doesn’t have to understand trends and be a “fashionista”, they just have to come in, try things on and find things they love. We also wanted to shift the narrative for our kids that the ideal body doesn’t exist. Regardless of your body type, we want
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