Helping consignment, antique, vintage, resale and boutique shops find success in a mobile online world.
Author: Russell Droullard
Russell Droullard is an online marketing expert with a speciality in search engine marketing for independent retailers. He has over 20 years of experience directing marketing programs for startups, consumer brands and global manufacturers. Russell can be followed on social media at @rusdroullard and +RussellDroullard.
Instagram isn’t just for taking selfies and photos of your food. It’s the one of the most popular social media apps, with over 90 million US users (300+ million worldwide). Users spend upwards of ...Read More
Google offers multiple ways for customers to find your consignment, antique, vintage, resale or boutique shop. Customers can search the Google website, enter your business name in Google Maps, or even...Read More
If you own a fashion consignment shop, chances are you rely on a steady stream of customers who want to consign their “gently used” clothing with your consignment shop. In recent years, however, y...Read More
It’s a harsh reality about Facebook: only about 3% of customers who like your page will see any given post you add. That means if your store Facebook page features 1,000 likes, only about 30 people ...Read More
The future of shopping is in your hands. Literally. The Wall Street Journal reports that mobile sales are spiking as “snacking” turns smartphones into all-day impulse-buy shopping carts. Olivia Br...Read More